Brand
Brand Guidelines
These are the core building blocks of Power.Win. Use them to keep every campaign sharp, consistent and on-brand.
Logos
Always use the original files below. Don't redraw, recolour, stretch or add effects to the logo.
Primary logo (purple, PNG)Download
Black logo (PNG)Download
White logo (PNG)Download
Black logo (SVG)Download
White logo (SVG)Download
Logo usage
- Clear space: keep empty space around the logo at least the height of the "P" on every side.
- Minimum size: 96 px wide on screen, 25 mm in print.
- Backgrounds: use the purple or black logo on light backgrounds and the white logo on dark or purple backgrounds.
- Don't: rotate, outline, add shadows or gradients, change colours, or place the logo on busy images where it loses contrast.
Colours
Power Purple
#6524E9
Primary brand colour, buttons, highlights
Night
#0E0E17
Dark backgrounds
White
#FFFFFF
Text on dark, light backgrounds
Typography
- Headlines: Space Grotesk, semibold or bold.
- Body text: Inter, regular or medium.
- Both are free on Google Fonts.
Tone of voice
- Confident, not hype: say what Power.Win does. Don't promise outcomes.
- Clear and short: plain words, short sentences, no jargon.
- Fair: talk about provably fair games, fast crypto payments and transparent rewards.
Marketing rules
Every partner must follow these rules. Breaking them can lead to removal from the programme and withheld commission.
- 18+ only: never target, depict or appeal to anyone under 18. Show "18+" and "Play responsibly" on every creative.
- Restricted countries: don't promote Power.Win to people in restricted locations, including the USA, UK, New Brunswick and the other countries listed in Legal Information.
- No misleading claims: no "guaranteed wins", "risk-free", "easy money" or claims that gambling solves financial problems.
- Accurate rewards: describe Rakeback, CashBoost and Weekly Rewards accurately, and link to the Terms and Conditions where relevant.
- No spam: no unsolicited email, SMS or direct messages, and no fake reviews.
- Brand bidding: don't bid on "Power.Win" or misspellings of it in paid search without written approval.
- Responsible gaming: link to the responsible gaming page wherever practical.
Not sure whether a creative is allowed? Send it to partners@power.win before it goes live.